Cheelizza Pizza India Ltd
'India ka Pizza': a pure-vegetarian pizza chain from Mumbai expanding by franchise across Maharashtra and Gujarat.
Market cap
₹13.6 Cr
0.80 Cr shares
P/E ratio
13.60
Sector average 60
Book value
₹11.88
P/B 1.43
1-year return
-14.53%
52w ₹12 – ₹21
Currently 56% of the way through its 52-week range.
Indicative price history
1Y change
-14.53% ₹20 → ₹17
52-week band in this window: ₹16.44 – ₹19.89. Weekly indicative marks, not exchange-traded prices.
Key highlights
- All-vegetarian pizza chain with outlets across Mumbai, Pune and Gujarat.
- Franchise-led expansion with aggregator delivery on Swiggy and Zomato.
- Shares trade at low single-digit to high-teen rupee levels in 2,500-share lots.
About Cheelizza
Cheelizza Pizza India Ltd runs the 'Cheelizza - India Ka Pizza' quick-service brand, a 100% vegetarian pizza chain that started in Kandivali, Mumbai and now operates company-owned and franchised outlets across Mumbai, Thane, Pune, Rajkot, Vadodara, Surat and other cities in Maharashtra and Gujarat. The menu mixes classic pizzas with Indianised toppings, Jain options, pastas, garlic breads and shakes, at price points below Domino's and Pizza Hut.
The company grows mainly through franchising, listing on franchise marketplaces with outlet investments in the ₹25-40 lakh range, and through aggregator delivery on Swiggy and Zomato where several outlets carry ratings above 4. It converted to a public limited company to widen its investor base and its shares trade on unlisted-share dealer boards at low single-digit prices with lots of 2,500 shares.
Cheelizza is a small business: revenue is in the tens of crores and profits are thin, so the shares are a bet on the franchise roll-out rather than on current earnings. No registry snapshot (CIN, paid-up capital or director list) was available in the sources used, and the incorporation date shown is a placeholder for the mid-2010s founding period.
Financials, the share count and the incorporation date are estimates for a franchise QSR of this size. Line items are reconstructed around reported totals; treat them as approximate.
Where the revenue comes from
- Company-owned outlets55%
Dine-in and delivery sales from own stores
- Franchise fees & supplies35%
Franchise fees, royalties and sale of ingredients to franchisees
- Aggregator & other10%
Cloud-kitchen and event sales
Products & services
Pizzas
Vegetarian and Jain pizzas with Indian-style toppings.
Sides & beverages
Garlic bread, pasta, shakes and desserts.
Franchising
Franchise packages for new outlets in tier-1 and tier-2 cities.
What works
- • Differentiated all-vegetarian positioning with Jain menus that suits Gujarat and Mumbai's western suburbs.
- • Asset-light franchise model keeps capital needs low and lets the brand add outlets quickly.
- • Strong aggregator presence gives delivery volumes without large dine-in real estate.
What to watch
- • Tiny scale against Domino's, Pizza Hut and La Pino'z, with little pricing power on cheese and delivery commissions.
- • Franchisee quality and unit economics vary; closures can damage the brand.
- • Very limited disclosure and low dealer liquidity; the share price is largely indicative.