Mayasheel Retail India Ltd
Value-fashion chain from the family behind Vishal Mega Mart and V2 Retail, running large-format stores in tier-2 and tier-3 towns of Bihar, Jharkhand and Uttar Pradesh.
Market cap
₹78 Cr
3.00 Cr shares
P/E ratio
23.64
Sector average 60
Book value
₹16.83
P/B 1.54
1-year return
+8.02%
52w ₹20 – ₹32
Currently 50% of the way through its 52-week range.
Indicative price history
1Y change
+5.22% ₹25 → ₹26
52-week band in this window: ₹22.93 – ₹26.17. Weekly indicative marks, not exchange-traded prices.
Key highlights
- Value-fashion stores in tier-2/3 towns of Bihar, Jharkhand and UP.
- Reportedly promoted by the family behind Vishal Mega Mart and V2 Retail.
- Revenue about ₹300 Cr in FY25 with a small profit (approximate).
About Mayasheel Retail
Mayasheel Retail India Ltd operates value-fashion and general-merchandise stores under the Mayasheel banner in small towns of eastern and northern India. The company is reportedly promoted by the family of Ram Chandra Agarwal, who founded Vishal Mega Mart and later V2 Retail, and follows the same playbook: 8,000–15,000 sq ft stores selling affordable apparel, footwear and household goods to first-time organised-retail shoppers in cities such as Patna, Ranchi, Muzaffarpur and Gorakhpur.
The chain has grown to a few dozen stores with revenue in the low hundreds of crores; margins are thin, as is usual for value retail during expansion, and the company has funded growth through promoter equity and working-capital debt. It has issued shares to a small group of outside investors and employees, which is the source of the unlisted float.
Figures, the incorporation date and the promoter attribution here are approximate and were not re-verified at the time of writing.
This profile was compiled from public information already known to the research desk; live registry and dealer pages could not be re-checked at the time of writing, so identifiers that could not be confirmed are left blank and dates of appointment are indicative. Line items are reconstructed around reported totals; treat them as approximate.
Where the revenue comes from
- Apparel70%
Men's, women's and kids' value fashion
- Footwear & accessories15%
Footwear, bags and accessories
- Home & general merchandise15%
Household goods and FMCG
Products & services
Value apparel
Private-label and branded clothing for families.
Footwear and accessories
Affordable footwear, bags and accessories.
Home and general merchandise
Household goods and daily essentials.
What works
- • Experienced promoters with two prior value-retail chains built in the same geographies.
- • Under-penetrated small-town markets with rising apparel spending.
- • Cluster-based expansion keeps logistics and marketing costs low.
What to watch
- • Value retail is thin-margin and inventory-heavy; expansion phases usually depress profits.
- • Competition from V2 Retail, V-Mart, Zudio and Vishal Mega Mart in the same towns.
- • Small float, limited disclosure and approximate figures in this profile.