Urban Tots (Deepak Houseware and Toys)
Delhi toy maker behind the Urban Tots brand of ride-ons, tricycles and plastic toys, riding the Make-in-India toy wave. Rate on request — the figure shown is an indicative level from public dealer quotes.
Market cap
₹213.3 Cr
3.00 Cr shares
P/E ratio
24.27
Sector average 35
Book value
₹20.00
P/B 3.56
1-year return
+16.92%
52w ₹56 – ₹88
Currently 48% of the way through its 52-week range.
Indicative price history
1Y change
+16.92% ₹61 → ₹71
52-week band in this window: ₹60.81 – ₹76.07. Weekly indicative marks, not exchange-traded prices.
Key highlights
- Urban Tots brand of ride-ons, tricycles and infant products made in Delhi.
- Beneficiary of BIS quality norms and import duties that favour domestic toy makers.
- Indicative unlisted price about ₹70; rate on request.
About Urban Tots
Deepak Houseware and Toys Private Limited manufactures and markets children's toys under the Urban Tots brand from facilities in and around Delhi. The range covers ride-on cars and bikes, tricycles, scooters, baby walkers, rockers, slides and moulded plastic toys, sold through general trade, modern retail and online marketplaces across India and exported to several overseas markets.
The company has benefited from India's 2020 quality-control order and higher import duties on toys, which shifted demand from Chinese imports to domestic manufacturers with BIS certification. It has expanded moulding capacity, added licensed and character products and broadened its distribution, and dealer commentary describes revenue growing at a fast clip on a small base.
Shares are offered in the unlisted market by dealers as a pre-IPO story. No official rate was available for this profile; the ₹70 level shown is an indicative estimate from public dealer quotes and should be confirmed before dealing. Rate on request — the figure shown is an indicative level from public dealer quotes.
Registry identifiers and audited statements could not be retrieved; revenue, profit, share count and balance-sheet line items are reconstructed from dealer summaries and should be treated as approximate.
Where the revenue comes from
- Ride-ons, tricycles & scooters50%
Battery and push ride-on cars, bikes and trikes
- Infant & pre-school products25%
Walkers, rockers, swings and activity toys
- Outdoor & moulded plastic toys20%
Slides, playhouses and general plastic toys
- Exports5%
Sales to overseas distributors
Products & services
Ride-on cars & bikes
Battery-operated and push ride-ons for toddlers and pre-schoolers.
Tricycles & scooters
Steel and plastic trikes, kick scooters and balance bikes.
Infant products
Baby walkers, rockers, swings and activity centres.
Outdoor play
Slides, playhouses and garden toys in moulded plastic.
What works
- • Home-grown brand with BIS-certified manufacturing at a time when policy favours domestic toy makers.
- • Broad product range across ride-ons, outdoor play and infant products with multi-channel distribution.
- • Fast revenue growth from a small base with scope for margin gains as moulding capacity is utilised.
What to watch
- • Small, family-run company with limited disclosure; figures on this page are estimates.
- • Plastic-resin prices and seasonal demand swing margins; working capital is tied up in inventory and channel credit.
- • Competition from Funskool, Mattel, Lego and a fast-growing set of Indian moulders; no IPO timeline is confirmed.